1. A website makes you look professional.
84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has Beyond that, having your own website lets you create a branded email address (e.g. email@example.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
2. Your website can attract new customers through Google
You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google.
A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers. Several free SEO tools make it easy to optimize your website without any prior training.
3. A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam.
4. You can integrate your website with Google Maps so people can find you more easily
A website lets you embed maps directly into your content. Some businesses have a map embedded directly onto their home page:
An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
5. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
6. A website ensures your success over the long term
In 2020, almost 4.54 billion people (59% of the global population) use the Internet, and more and more people are getting online.
Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website.
So to stay competitive in this increasingly digital world, your business needs to get online.